CASE STUDIES
We take a holistic view of your brand, target demographics, industry trends, competitors, and your digital presence to strategically create campaigns specific to your objectives and long-term success. Below are a few of our most successful campaigns run. While there are no guarantees of outcomes, our track record is excitedly promising.
Certified Healer, Webinar + Event hit subscriber goals in 5 day sprint campaign
In this national (USA) niche coaching campaign, we began with a web and funnel audit, as well as a brand review on all social media assets. Two demographics were solidified, designed campaigns were tailored, and all were launched for two events taking place in a span of fourteen days. This success was with the unfortunate new account cap of $50/day for first event.
[Note: Ideal timeline for Event campaigns is 8 weeks minimum]
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Ad Spend: <$1,500
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Reach 21,000
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FB reach increase: 11.3k%
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Instagram reach increase: 73.8%
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Yielded 49 event participants
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Best performing Ad yielded:
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CTR of 2.84%
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CPC $1.73
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CPM $49
​Using our proprietary coaching roadmap audit®, we established several audiences for the client and began testing which audiences converted best and with which freebies; the winning freebie was incorporated into her evergreen freebie funnel.
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We tested various messages and ad types and crafted a social media strategy for her ads, which involved using FB lives at top of funnel to do preliminary audience testing that yielded rich audience data. Keeping the client's ad budget in mind we scaled the winning campaigns and we made sure that we met or exceeded the minimum ROAS to 9.6x.
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Brought down cost per lead from over $9 to $2
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Increased landing page conversion rate from 15% to 58%
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Yielded $2 webinar opt-ins
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Increased booked calls by $320%
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ROAS of 9.6x
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Grew mailing list by 650% in 60 days
Success like this doesn't happen overnight - it was a coordinated launch with the successful use of audience testing, audience research, strategically using FB lives to generate rich audience data, as well as a coordinated social media approach.
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​Landing page conversion rate of 49%
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Yielded 61 Booked Sales Calls in 30 Days at $15 per call, closed 13 people into her exclusive $3,500 1:1 coaching program
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ROAS of 4,352x
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Added 30 leads to her list daily for $1/lead for a total of 1,038